It has never been easier to market your business. And it’s never been harder.
Putting the word out about your business used to be difficult and expensive; there were few options, none of them free except word-of-mouth. To make things even harder, there wasn’t a way to know which efforts were working– marketing was as much guessing as planning, unless you only tried one thing at a time, and what business could afford to do that?
There’s good news, and not-so-good news.
The good news: There are now many more ways to reach your prospects, and many of them are free or low-cost. You don’t need a million-dollar budget anymore to tell people what you’ve got and how you can help them. And you can actually track results better than ever, so you know what’s working and what’s a waste of time– no more guessing!
The not-so-good news: Because the tools are free and widely available, everybody else is using them, too. So while you have unprecedented access to the people you want to reach, you also have unprecedented competition for their time and attention. And to accurately track results, you have to set things up properly, which takes some planning and expertise.
The solution is simple. Doing it right takes skill.
So how DO you break through the noise to let the world know what you’ve got and why they need it? Simple: by saying the right things, the right way, in the right places at the right times.
In other words:
Strategy + Messaging + Smart Website = Success ($$$)
Good marketing and copywriting works– if you choose the right words and create a solid plan to market your business, you’ll sell more. Add in a smart website, and you have a lead- and revenue-generating machine that drives new business right into your lap.
Sounds easy enough, doesn’t it?
The problem is that what’s “right” is different for every product or service offering, and for every target market. Knowing what will work best for the people you want to reach is my specialty.
I invite you to explore my site to learn more about my approach and my services, and I hope you’ll find the information on copywriting, marketing and websites helpful. If you have any questions, please ask.
And if you decide I’m the right person to help you with your copywriting, marketing or website needs, I’m here and ready to assist you. Just click the Hire Me button to get started.